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Mojo&Co was born during one of the most difficult times in my life. I lost my job during the pandemic, and shortly after, my dad passed away. It was a period of deep loss and uncertainty. Alongside counselling, journaling became a lifeline—it helped me process grief, navigate big changes, and slowly reconnect with myself.
Over time, I realised journaling wasn’t just something personal to me—it was a powerful tool that could support others too. That was my lightbulb moment: to create beautifully designed guided journals that made wellbeing feel simple and accessible. To create a space where you can get organised for your days whilst practicing gratitude and mindfulness all in one convenient place.
In terms of financing this leap of faith, I had a small amount of savings and I borrowed the rest. Since starting up I’ve reinvested into the business. I was also very lucky to find supports available through local enterprise offices and business mentoring programmes. I try to keep things lean and focus on building the brand step by step.
Before starting my business, I had completed a local enterprise office Start Your Own Business Training Programme many years prior.. Since starting the business I have also completed programmes like the phenomenal ACORNS which supports women in business in rural Ireland and Thrive4Women, again supporting women with a business idea.
My ‘why’ is simple: to help people slow down, check in with themselves, and create space for focusing on their own personal development.
I also did a CIPD-accredited course in employee wellbeing, I have a Mindstream certificate in life coaching and I am currently working towards my diploma in life coaching. I think upskilling is crucial—especially when you’re running a business solo, I enjoy learning and want to continue to grow my skills and knowledge around business and wellbeing.
The best financial advice I ever received was to make sure you are in a position to put bread on the table whilst going after the butter and jam. It’s such a valuable sentiment—reminding me that it’s essential to take care of the basics, both at home and in business, while working toward the bigger wins.
Make sure you are in a position to put bread on the table whilst going after the butter and jam. It’s essential to take care of the basics, both at home and in business, while working toward the bigger wins.
When it comes to the Irish education system, I think it’s getting better at supporting entrepreneurship. When I went to school, entrepreneurship wasn’t on the radar at all, but I can see from my children’s schools that there is an emphasis on entrepreneurship, which is fantastic, especially in transition year. There’s still potential to nurture creative thinking in young people. I’d love to see more practical business education and space for students through all years, to explore self-employment as a real option.
Fear and doubt have tendencies to show up, especially when you’re stepping into something new or uncertain. I try to acknowledge it and keep going anyway but it can be daunting at times. Journaling helps a lot—writing things down often gives me clarity and a sense of perspective. I also surround myself with people who understand the ups and downs .
When I consider what’s important to me, both personally and in business, it’s honesty, authenticity, and a sense of humour. I believe in showing up as your true self and not taking things too seriously all the time. There’s always room for a laugh along the way. In line with Mojo&Co’s mission, I also place a strong emphasis on wellbeing. It’s something I’ve neglected in the past, but over the last five years, I’ve made a conscious effort to prioritise self-care and build supportive routines into my daily life. It’s made all the difference—and it’s something I now try to champion through my work.
When it comes to delegating, I know it’s essential, but it’s not always easy when your business is your baby! I’ve learned that trusting others is key to growth, and that letting go of control can actually be really freeing.
The same goes for work-life balance. I think it is achievable—but not all the time, and definitely not in a perfect 50/50 split. Some weeks are really full-on, others are slower, and that’s just how it goes. For me, having the freedom to work around my own schedule is key. It might not be a typical 9 to 5, but if it works for you, that’s what matters. Having boundaries and knowing when to take a break and actually step away is so important. When you stay connected to your values and make time for the things that bring you joy, it becomes a lot easier to find some kind of balance.
My favourite thing about running my own business is seeing an idea come to life and hearing how it’s made a difference for someone—that’s the most rewarding part for me. I also really value the flexibility and the unexpected opportunities that come with running your own business. I’ve met so many incredible people at shows and events, and some lovely friendships have grown from those connections, which makes the journey even more meaningful.
Start small, start messy, but start. You don’t need all the answers upfront. Just take the first step and trust that you’ll figure things out as you go.
My least favourite is the financial pressure and uncertainty—it can feel like a lot at times, I also miss working with a team of people, there is lots of support out there in relation to networks and mentoring but it can still feel lonely at times.
I think starting a business in itself has been a big risk for me. You are taking a leap of faith with no knowledge of whether or not it will work. It was terrifying and very exciting at the same time, but it gave me the freedom to create a business and a life that feels true to me.
In terms of advice for those considering starting up their own business, I would say start small, start messy, but start. You don’t need all the answers upfront. Just take the first step and trust that you’ll figure things out as you go.
Make sure you have a source of income to support you, even if you have to start your business as a side hustle, do that till you are in a more secure financial position.
It’s a marathon not a sprint, it can take longer than you envision to become established but knowing this helps to set your expectations.
Don’t underestimate the power of community—surround yourself with people who get it and seek out help, people enjoy & want to help others so if you are inspired by someone, reach out to them, go to your local enterprise office and see what help is available there also.